八卦午评

我是人工翻译的 让我的英语老师翻译的Marketing guidance

Marketing guidance on market demand as the basis, the product produce marketable profit for the purpose. Marketing guide enable product improvement, in order to adapt to the demand of the market. The right to determine target market needs and desires, to understand and meet customer demand, effectively reveals to target market create, transfer, communication superior customer value.

Nokia fully grasp the market trend and avoided the technical disadvantage, human-based appeal positioning brand image.

The correct brand positioning from nokia to own understanding and to the market consumption ideas correctly. At the beginning, nokia cellular phone not the technology advantage whatsoever, if blindly with technology as brand publicity to appeal to the point, not only cannot distinguish with other brands, it could make matters worse. After market analysis, nokia realize, cell phone use is limited in the commercial activity causing handset consumer market, should break the limitation of ordinary consumers of mobile phone of one-sided understanding, make advanced communications get to popularize, fill the blank sports market.

Nokia realize, science and technology, the real charm of derived from human nature itself, when should people and technology in the interaction of complement each other, technology will find it exists the real meaning. Nokia has decided to path, from the humanity Angle find suits own brand culture foundation and new market demands point, puts forward "human - technology (human technology)" brand concept, changed the high-tech enterprise with science and technology as the only appeal of marketing model. This brand strategy for high-tech enterprise changed people's thinking, reflects the high-tech is used humanistic concern, establish the brand's difference, expanded use of the product field.

Nokia brand success, first is its strategic success, namely just cut suffered by the business market mobile phones to the common mass market transfer gold point; Next, it is the right of brand positioning, its "people-oriented" brand manifesco just go with the technology to use the strategic intention of.选我为最佳吧